The Study of Mainland Tourists' Shopping Consumer Behavior in Taiwan: An Example of the National Palace Museum Store
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 101 === The purpose of this study is to explore the consumer behavior of the tourists from Mainland China in the National Palace Museum (NPM) store. The main analysis framework is the purchase decision-making process, and the purchase decision-making factors are used...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d83awy |