A Study on Taiwanese Tourists’ Images and Selection Preferences of China Group Package Tours

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 101 === As travel in Mainland China has become an important option for Taiwanese travelers, themes that enhance quality have become increasingly obvious and vital for Taiwanese who intend to visit Mainland China in group package tours. This is a qualitative study, as...

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Bibliographic Details
Main Authors: Chang-Lung Kuo, 郭昌隆
Other Authors: Chao-Fu Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/33558899023171201999