Study of impact on motives of participation and recognition of brand community over brand loyalty-an example of Fan page of Facebook
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 101 === In this rapid technological developing time, the internet extends in all directions. From this, virtual community has formed and become a mainstream. Moreover, whether physical or virtual markets, they both provide marketing fields which are different from...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2j9nmr |