The Influence of Emotional Factors and Identities to Purchase Intention on Illustration Goods
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 101 === The purpose of this thesis is to explore the emotional factors and emotional identity illustrator goods can deliver, will influence consumers' purchase intention. The affective trigger human emotions to produce pleasant or unpleasant reaction such...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96013143426225493405 |