A STUDY ON DEVELOPMENT OF MOBILE ELECTRONIC MAGAZINE IN TAIWAN FROM THE ASPECT OF MARKETING STRATEGY

碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 101 === After the revolution of digital format, the latest battle in magazine market is the evolution of the digitizing mobile device. When the mobile devices are widely accepted, there are some major transformations too. The electronic magazine, served via mo...

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Bibliographic Details
Main Authors: Shih-Feng Tseng, 曾世豐
Other Authors: lwwang@cc.shu.edu.tw
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/70594422809527340582