Effects of Web Advertisement Dynamic Information of Screen Display Position on the Click Intention

碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 101 === Internet media developed in recent years, driven by one research boom indeed, a variety of business practices prevalent manufacturers in the advertisements placed on the network capacity is also increasing, so how to design web advertising to attract consum...

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Bibliographic Details
Main Authors: Yu-Shiang Wu, 吳毓翔
Other Authors: 曾賢裕
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/27983449330146265397