Effects of Web Advertisement Dynamic Information of Screen Display Position on the Click Intention

• Main Authors: Yu-Shiang Wu, 吳毓翔
• Other Authors: 曾賢裕
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/27983449330146265397

碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 101 === Internet media developed in recent years, driven by one research boom indeed, a variety of business practices prevalent manufacturers in the advertisements placed on the network capacity is also increasing, so how to design web advertising to attract consumers become an important consideration when designing factors. Against this background of this study to explore the configuration of Internet advertising, layout, and content, and how to attract the attention of consumers. Internet advertising if not through careful evaluation, advertising effectiveness is often not anticipated, resulting in unnecessary waste, so how to design more attractive to consumers browsing is worth studying. Purpose of this study is to combine online advertising presentation type, location and color of the ads displayed three constructs, and as a study to explore both the spindle for viewers clicks intention. This study is to investigate the advertising space and advertising color configurations affect users when browsing the web click advertising ideas and wishes. Study method first presented patterns for advertising and advertising display position to compose simulation web programming, and then fill out the questionnaire through the filter matches the experimental subjects, the final results of the experiment conducted to collect and analyze. The study results show that, on the page above, click on the left and right positions are all higher than the number of times the following points refer to the number of times being; blue color is the most experimental subjects click on the color; while the average browser click advertising time no significant difference.