A case study of development strategy of a new fashion product in Hoang Minh Company

碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 101 === Abstract: This study aims to discover strategies to develop a new fashion product in Vietnam market. Discovering dimensions of price, products, distribution and promotion is important to marketing strategy. The dimensions of product strategy, market target,...

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Bibliographic Details
Main Authors: MINH-NHAT DAU, 兜明日
Other Authors: Ching-Liang Chen
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/28017561946374342380