A study on Consumer Behavior affected by Lifestyle and Product Attributes in Café
碩士 === 樹德科技大學 === 經營管理研究所 === 101 === For recent years, public has increase the consumptive power on coffee, and the flourish of coffee shops makes the coffee markets are highly competitive. The trend of coffee consumption has relevance with person’s lifestyle, and different in product attributes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03648476127491421018 |