A Study on the Effect of Consumer Trust, Perceived Risk and Benefits on Purchase Intention of Online Shopping in Vietnam
碩士 === 樹德科技大學 === 經營管理研究所 === 101 === The emergence of electronic commerce has provided consumers with an entirely new way to purchase products or service through the Internet. However, they seemingly hesitate to purchase online because Internet vendors are distrusted, perceived as high risk and low...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85896889169804638091 |