The Research of female consumers Product Knowledge and Purchase Decision of online shopping:The Consuming Attitude and Perceived risk as Mediator

碩士 === 樹德科技大學 === 經營管理研究所 === 101 === 「Makeup is a courtesy」,For today''s society, people''s awareness of skin care and cosmetic needs improvement, makes makeup, skin care products is a necessity in life people, And the face of today''s growing a...

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Bibliographic Details
Main Authors: Meng-Shan Shiau, 蕭孟姍
Other Authors: Chian-Yi Ju
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/32305741854803843792