Exploring Factors Affecting Consumer Behavior to Purchase Guitar: an Application on TRA Model

碩士 === 南台科技大學 === 商管專業學院 === 101 === Recently, consumers have increased their knowledge and consciousness concerning in functional every part material to make a guitar. Consequently, the market has strongly competed in all segments of functional. Well understanding in consumers demand and purchasing...

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Bibliographic Details
Main Authors: Fery Erikson Johanes, 邱文峻
Other Authors: Chang, Yung-Chi
Format: Others
Language:en_US
Published: 102
Online Access:http://ndltd.ncl.edu.tw/handle/11848684856663929311