The impacts of materialism and self-perception on purchase preference for foreign brand products in Vietnam
碩士 === 南台科技大學 === 商管專業學院 === 101 === Foreign brand buying behavior is an interesting facet of consumers’ desire for worldly goods, and has both theoretical and managerial import for marketers and consumer researchers. This study investigates Willingness to buy foreign brand products in the context...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35489940939371352991 |