The Effects of Customer Value, Relationship marketing on Switching Cost and Relationship inertia and Customer Commitment–Using Customers at Financial Institutions in TAINAN Area as Participants
碩士 === 南台科技大學 === 高階主管企管碩士班 === 101 === This study aims to investigate the effect of customer value and relationship marketing on switching cost, relationship inertia and customer commitment. Questionnaires were used to be quantitative analysis data. The customers of financial firms in Tainan joine...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cfq8jn |