A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable

碩士 === 南台科技大學 === 行銷與流通管理系 === 101

Bibliographic Details
Main Authors: Kuo, Sheng-Nan, 郭勝男
Other Authors: Ying-Yuh Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/51170552687220546634