A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
碩士 === 南台科技大學 === 行銷與流通管理系 === 101
Main Authors: | Kuo, Sheng-Nan, 郭勝男 |
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Other Authors: | Ying-Yuh Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/51170552687220546634 |
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