A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable

碩士 === 南台科技大學 === 行銷與流通管理系 === 101

Bibliographic Details
Main Authors:	Kuo, Sheng-Nan, 郭勝男
Other Authors:	Ying-Yuh Huang
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/51170552687220546634

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