The Impacts of Attribution and Emotions on the Expected Services under a Positive Disconfirmation Encounter
碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === Positive disconfirmation can avoid passive remedies for negative disconfirmation and build actively positive disconfirmation in this era of high competition. Not only avoid losing customers, also the way of long-term business. Customers’ expect that in the disc...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99004253269346812556 |