The Impact of Trade Show Strategy and Relationship Learning on Trade Show Performance: The Moderating Effect of Relational Capabilities
碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === Trade show has been as an important marketing event, this usefulness event could meet a large munber of potential suppliers and customers in a short span of time. Although this kind of event could fact contact with visitors, exhibitors has chance to build the r...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sxhnrj |