The Impact of Price Perception, Product Quality and Service Quality on Behavioral Intention for Brunch Stores
碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === This research is going to discuss the effectiveness and relativity of consumer’s purchasing intention with perceived price, product quality and service quality of brunch store. It conducted the questionnaire to consumers who are living in the south of Taiwan an...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59982048796929744166 |