A Study on the Impacts of OEM/ODM Strategy on Corporate Image and Manufacturer Brand Equity
碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === OEM /ODM is a business model of contract manufacturing that widely used by many manufacturers. The reason is that this model enables manufacturers to expand production and achieve economies of scale. In this case, manufacturers still have the possibility of acc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
102
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/93993285838557639591 |