A Study on the Consumer Behavior of iPhone Users

• Main Authors: LI, WEN-CHANG, 李穩長
• Other Authors: LIN, YIN-HSING
• Format: Others
• Language: en_US
• Published: 102
• Online Access: http://ndltd.ncl.edu.tw/handle/45785488949894214423

碩士 === 南台科技大學 === 應用英語系 === 101 === This thesis exploits the influence of consumer behavior by using iPhone. Questionnaire Survey is applied for this research and is focused on the iPhone users in Taiwan, of which 400 samples are collected. The SPSS 17.0 software package is adopted for descriptive statistics and the analysis of ANOVA. The research findings are as follows. First of all, the research reveals that consumer behavior could be influenced by demographic features including: age, marital status, monthly income, and occupation, of which had remarkable impact. Secondly, the research reveals that consumer behavior could have impact on personal lifestyle including: interpersonal relationship, personal time management, and travel behavior age, of which had remarkable impact. Eventually, the research findings of this thesis not only provide figures and statistics for the consumer behavior of iPhone users, but servers an alternative do dealing with related marketing and consumer behavior issues.