A study based on Technology acceptance model of investigating the influence of Trust theory, Information involvement and Perceived risk on shopping cultural and creative products online
碩士 === 大仁科技大學 === 文化創意產業研究所 === 101 === The study aims to investigate the significant and positive influence of Internet Shopping platform Information involvement and perceived risk on the cultural and creative products consumers’ perceived usefulness, perceived ease of use, their using attitude an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93537001964868100028 |