The Influence of Demographic and Lifestyle on the Consumers Behaviors of Craft Products in Cultural and Creative Industry-Evidence from Kaohsiung Consumers

碩士 === 東方設計學院 === 文化創意設計研究所 === 101 === The cultural and creative industries have been greatly promoted by the government in recent year, thus this study uses craft products of cultural and creative industry as research subjects to explore the consumers behaviors in Kaohsiung City. This study ta...

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Bibliographic Details
Main Authors: Yang,Chih-Hsiang, 楊志祥
Other Authors: Kuo,Chen-Yin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/j44cmf