Internationalization and Entry Mode of International Apparel Industry—Example of Spanish Fashion Brand ZARA
碩士 === 亞洲大學 === 國際企業學系碩士班 === 101 === As a result of growing globalization and competition the issue of internationalization is becoming more and more important and relevant for companies all over the world. With fading barriers to trade, investment opportunities and technological innovation, more a...
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| Format: | Others |
| Language: | en_US |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45b7h9 |