Characteristics of Sport Fashion Consumption and Consumer Groups
碩士 === 亞洲大學 === 經營管理學系碩士班 === 101 === Currently there is a lack of research in sport fashion consumer behaviors both in academic and marketing aspects. The purpose of this study is to apply consumer behavior theories to sport fashion consumer behavior and describe the characteristics of sport fashio...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65653671219697900982 |