Constructing the Key Successful Factors Evaluation Framework for Marketing Strategy of On-Line Game
碩士 === 亞洲大學 === 數位媒體設計學系碩士班 === 101 === Nowadays, the digital game industry is one of the hottest industries in Taiwan, especially the On-line game industry. The characteristics is different from the traditional ones. In this study, we first searched the topic of the marketing strategies of Taiwan’s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04972927122763976598 |