A study of how to improve customers' satisfaction and loyalty towards green hotels- in terms of Kenting district

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 101 === The purpose of this paper is to explore the approach to improve customer’s satisfaction and loyalty towards green hotels and based on Kenting district. The method of the research pertains to in-depth interviews with local hotel owners and which in a w...

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Bibliographic Details
Main Authors: Chen, Chung-Ching, 陳忠敬
Other Authors: Chang, Tin-Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/02415251095779454012