The Impact of Page Orientation and Scripts of a Restaurant Menu on Customer Ordering Behaviors
碩士 === 東海大學 === 餐旅管理學系 === 101 === Menu layouts can draw customer’s attention to the items, which restaurant practitioners particularly want to sell. The purpose of this study is to find whether sweet spot(s) and sour spot(s) exist differently on the menus, in terms of page orientation (portrait vs....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30395480280509067685 |