An Exploratory Study on Wine Advertisements Strategies – A Case of Taiwan Tobacco and Liquor Corporation
碩士 === 東海大學 === 餐旅管理學系 === 101 === As importers successively participated into the competition and development of Taiwanese wine market, more and more similar products bloomed. Thus, it is extremely important to know how to make use of advertisements and definite strategies to promote the uniqueness...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v4erp6 |