Drives consumers to spread electronic word of mouth in online consumer-opinion platforms
碩士 === 國立臺北科技大學 === 工業工程與管理系碩士班 === 101 === In this era of information explosion, consumer behavior has been quite the same as the past, according to the survey consumers will take the initiative to search for shopping information before a purchase, thus, this research study aims to discuss what dri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b729gd |