The Impact Corporate Response Strategies of Online Negative Word of Mouth on Consumers: The Product Category as Moderator
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === Because previous studies mostly focused on complaint behavior of disatisfied consumer; however, there’re few studies tried to explore what should companies do when they face online negative word of mouth. For this reason, the study focuses on finding what c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3k9526 |