A Study on Brand Strategy, Brand Trust, Brand Loyalty and Brand Equity - An Empirical Investigation of Red Wine Market in Taiwan
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === On January 7, 1987, Taiwan first opened its doors to wine and other alcohol imports. It was prompted by rising consumer demand and the medical research. Research suggests that small amounts of alcohol can have a protective effect on your heart. Then the impor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uv37hc |