WOM Always Varies —— Personality，the Neglected Factor that Act On the Entire WOM Communication Framework
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === According to the word-of-mouth communication framework, this study examines the interference effect caused by the personality that act on the entire process of WOM. Moreover, this study measured the cumulative effect of interference on each process by the WOM...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sz3gzj |