A Case Study of Innovating Luxury Brand Strategyfor Cultural and Creative Industries in Taiwan
碩士 === 國立臺北科技大學 === 創新設計研究所 === 101 === In recent year, the government in Taiwan has emphasized cultural and creative industries increasingly. Cultural and creative industries want to transform brand-driven innovation to luxury profile. However, they are lack of information and experiences about the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w6y52k |