The Construction of Symbol and Image of Masstige Brand：A Case Study of UNIQLO.
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 101 === The purpose of this study is to explore how the masstige brand presents the whole look in the consumer society in Taiwan. This study first discuss the context of consumption, consumer society and consumer concept, then talk about the connection between advertisi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7s9sg4 |