How to Build Brands through Storytelling:The Case of Taiwan Bottled Tea Drink Ads.

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 101 === Bottled tea drink market is highly competitive in Taiwan. All Brands promote their bottled tea drinks via various advertising media. Despite the highly competitive market, Hey Song’s “Hua Tai Rang” green tea advertisement which used a “story-based marketing” str...

Full description

Bibliographic Details
Main Authors: Yi-Ling Tsai, 蔡宜玲
Other Authors: 黃振家
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/5j3639