The Study on the Consumption Experience of Theme Restaurant－The Case Study of Moncoeur
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 101 === As the economic growth, the living becomes more comfortable and convenient. The meaning of the product has changed from the functional-toward to the value-toward; moreover, consumers not only choose their products rationally but also pursue the spiritual and est...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u6bhme |