A Study of The Relationship between Beauty Blogs and Purchasing Behaviour
碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === The prevalence of beauty blog allows customers to get information of beauty products not only from commercials, ads and DMs, but also from the beauty blogs. The sample trials and products reviews might have more effective impacts on consumers’ purchasing behavio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18028021326496752917 |