The effect of price discount frequency and discount depth on consumer behavior.
碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === Price is always one of the key factors that affect consumers’ willingness to purchase. To increase the short-term sales, firms usually draw on price promotion, which stimulates and motivates consumers to buy more products/services in a shorter time. From the per...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47166360397606976754 |