Framing Branding: A Case Analysis of HTC
碩士 === 淡江大學 === 企業管理學系碩士班 === 101 === This study examines an organization transformation process from the theoretical perspective of framing. We particularly focused on the discourses and symbolic behaviors which an actor used to lead strategic turning in organizational business. Empirically, we con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96a333 |