A Utility Based Model for Service Experience Value Estimation
碩士 === 淡江大學 === 企業管理學系碩士班 === 101 === In the era of experience economy, the importance of service has increased dramatically over the past decade. Customers not only focus on how the service is presented, but also pay attention to service perceptions. However, it lacks of researches regarding value...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34364910802952051196 |