The Impact of Perceive Values on the Formation of Attitude and Purchase Intention toward Online Shopping Mall -Purchase Experience as Moderator

碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === :
Internet has become an essential part of daily life nowadays. Although the economic of this years is not good, the sales performance from online shopping is still growing up with a stunning speed .Internet shopping is become one of major way to buy goods. Ac...

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Bibliographic Details
Main Authors: Yu Wei Chen, 陳有為
Other Authors: 張俊惠
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/5nr9j4