A Study on the Motivation and Behavior of Luxury Products Purchasing by Female Consumers
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === Although functional value of luxury brands may not significantly higher than those of non-luxury brands, luxury brands still attract customers in the market. In addition, the price for female luxury brands is substantially higher compared to their male counte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21502278585629948920 |