The Study of Chain Cosmetic Brand Management And Marketing Strategies – An Empirical Analysis of Korean Cosmetic Brands
碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === As the society changed, cosmetic is no longer a luxury but a necessary for both man and woman. Also, as consumers’ behavior changed, chain cosmetic store has become a main channel. The features of chain cosmetic store are self-selective, low price, frequent...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65483766984574761327 |