The Relationships among Guanxi, Relationship Marketing and Customer Loyalty
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === The word "Relationship" in Chinese culture has rich and diverse meanings, and its concept is different from that in Western society. The international academic community even translates "relationship” into “Guanxi," based on its Chinese pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97114888757576464846 |