The Impact of Aesthetics Lifestyle and Consumer Innovation on Customer Satisfaction and Repurchase Intention in Cultural and Creative Activities – Consumer Conformity as the Moderator

碩士 === 淡江大學 === 企業管理學系碩士班 === 101 === Recently Cultural and Creative Industry plays a role in world economy development. Taiwan, as a multi-cultural his-torical background county, has created great vision for cultural and Creative Industry to grow. Main focus of our study is to discuss consumer char...

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Bibliographic Details
Main Authors: Hsin-Yi Yang, 楊心儀
Other Authors: Hung-Ying Cheng
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/3f2xcp