The influence of consumer types and brand attributes of websites on the brand relationship for luxury goods—brand digital experience perspective
碩士 === 淡江大學 === 國際商學碩士在職專班 === 101 === In digital life, cooperation have to transmit the goal to make the interaction with consumers and businesses on a different platform. Cooperation organizations through touching stories and experiences from the Website, APP, social media, Facebook, radio, televi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jk493x |