The Impact of Gender on Purchase Intention Toward Hybrid Car—A Perspective of TPB (Theory of Planned Behavior)
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 101 === Confronted with the issues of greenhouse gas (GHG) and soaring oil prices, automotive industry had launched low pollution and low fuel consumption hybrid car in order to better conform to the concept of environmental protection and economic development. Japan...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40018277755056555212 |