The study of the effects of the perceived ease of use, perceived usefulness and personalized function design of online shopping malls on online shopping attitudes and online shopping intentions
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 101 === As the Internet penetration rate goes up nowadays, the Internet population of Taiwan has risen year by year and online shopping has became the main shopping channel of Internet population. According to the research of Market Intelligence & Consulting Inst...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26966633685325785902 |