Multidimensions of Business Marketing Strategy of Taiwanese Folklore Belief

博士 === 淡江大學 === 管理科學學系博士班 === 101 === Based on the doctrines of Buddhism, Confucianism, and Taoism, Taiwanese folklore belief has existed for nearly four centuries, and has been simultaneously proven to be a spiritual sustenance for most of the population in Taiwan. Numerous services derived from fo...

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Bibliographic Details
Main Authors: Kuo-Yan Wang, 王國彥
Other Authors: Horng-Jinh Chang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/41763112775988700078